The goal of this COAFLO project was to design a fitness coach platform which trains and equips users with modern tools and techniques to get the best out of their energy, exercise and generally life. This platform also allows clients and coaches to engage with each other to share progress, goals and motivation.
My role
UI/UX Design, User Research, Usability Testings, Wire-framing, Prototyping, Frontend Development, Built a maintained a design system, Art direction and rebranding design
Initial strategy was to define the brand and it’s target audience. As a new company, the brand attributes were defined which helped in creating brand statement as well.
A survey was done on the users and target audience which helped generate some insight which helped in consolidating the findings to form a user persona. Ideas for a logo was discussed as well, in terms of colors, images and illustration to use and it's significance. These documents guided our decisions during the rest of the project.
After exploring a bunch of different ideas for the logo, client selected the last option which was later modified to fit the vision and ideas that the client would want to communicate.
Next I moved to incorporating the overall information by creating the dashboard of the user. This approach helped in communicating the vivid direction in terms of design and it's impact as well.
After everything else was complete, I proceeded with designing the remaining screens by incorporating all key components and elements while maintaining design consistency and recognizable UI patterns.
