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My role

UI/UX Design, User Research, Usability Testings, Wire-framing, Prototyping, Frontend Development, Built a maintained a design system, Art direction and rebranding design

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Initial strategy was to define the brand and it’s target audience. As a new company, the brand attributes were defined which helped in creating brand statement as well.

A survey was done on the  users and target audience which helped generate some insight which helped in consolidating the findings to form a user persona. Ideas for a logo was discussed as well, in terms of colors, images and illustration to use and it's significance. These documents guided our decisions during the rest of the project.

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After exploring a bunch of different ideas for the logo, client selected the last option which was later modified to fit the vision and ideas that the client would want to communicate.

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Next I moved to incorporating the overall information by creating the dashboard of the user. This approach helped in communicating the vivid direction in terms of  design and it's impact as well.

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After everything else was complete, I proceeded with designing the remaining screens by incorporating all key components and elements while maintaining design consistency and recognizable UI patterns.

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